Advertising

In the fight for consumers hearts and minds in a market that is saturated the strength of your communication is critical. The message must be clear and the aim to stimulate a response from your target. You want them to develop the view that your product/service is the best for them and you want them to purchase your offering at a more frequent rate than they are currently. Advertising is a great way to communicate your brand image and build brand loyalty and win new customers as well as strengthen the bond with existing customers. At ITAMI we will use traditional and new media to inform, persuade and remind your target about your product or service. This will be done in the usual ITAMI interactive manner to inspire confidence and build brand preference.

We will use :

The press – Newspapers, Magazines etc

Broadcast Media – Radio and Television

Direct Mail

Internet

Outdoor – Billboards, Transport advertising etc

This list is not exhaustive and advertising tools will be used to client specifications according to their goals, needs, budget and message. 

Build your brand with adds that win customers and wins awards. ITAMI offers traditional and interactive communications planning, media placement, design and production. We place a great deal of emphasis on accountability, making sure the ROI is tracked on every dollar you spend. As such we will put in place tools to measure the effectiveness of each of our marketing tools in achieving the objectives of each campaign. Now as part of our standard of choice ITAMI will allow the client to decide whether they want the responsibility of tracking or whether they want ITAMI to manage that on their behalf.